With the launch of House of S K Y E's newest collection Wilde Love in 2020, we sat down with Tash to ask her about how the collection was born, her inspiration in its creation and more.
What was your inspiration behind this collection?
Wilde Love is inspired by the Bohemian Gypsy with a hint of Rock n' Roll. With our new wild and bold Wilde Love Print in Gold Fusion and Rapture Rose sees the Gypsy Wanderer for Free Sprits, in lush layers with a touch of Bohemian Rhapsody giving us elegance and worldliness. We included romantic silhouettes with soft sleeves and easy to wear styles for all occasions as well as our love and obsession of Velvet for the ultimate Rock chic wardrobe...
Wilde Love is nostalgic, romantic and a little edgy – the moment between the dreamer and Inner Rock Chic in us all.
How long did it take to create Wilde Love?
This collection took the longest, due to COVID-19 and with our manufacturers being in lockdown for two months. Our only priority was everyone’s health and wellbeing so our launch was delayed a few months. We started this collection last year in April when we sat down and started the design process. This was after I had sat down and done two mood boards and collages to start the inspiration process.
I wanted Wilde Love to be bohemian with a hint of Rock n' Roll mixing rayon with beautiful Velvet and adding Ezy Rider Penny Lane Coat. The Print was inspired by Indian Wild Flowers and we looked at vintage borders and flowers, all our prints are all hand drawn and created by our magical graphic designer which takes about 6 weeks, we then send off to the screen printers for screens to be made and for colour swatches to be done and to sign off on.
From there we take 4 weeks to make the samples and then we go back and forth and ensure the samples are correct before sending back. I then put together the styling before the photoshoot to ensure a smooth running 8 hour day and that everything looks and feels amazing for the final shoot and day. From there it takes another month to receive images, choose the final cut and for editing. We then put together the look book to start selling, production and then delivery. Wilde Love was just over a year long process with the small delays of COVID-19.
How did you decide on the colour palette?
This delicious Colour palate of Gold Fusion was originally inspired by a Vintage Silk Kimono colour palate I had picked up through my travels and was so drawn the colour and print. One of my favourite colours is mustard and we wanted the print to pop with pinks and oranges. From here I decided that the Rapture Rose would be the perfect compliment to the Gold Fusion and great Autumn Colours.
How did the photoshoot go for this collection?
The shoot for this collection was huge as I had hired an apartment for two nights so we could go in the day before and set it all up with a bohemian back drops as I wanted the apartment to have the feel that this was her cool place and she was just hanging out at her pad (lol).
As the shoots are big days I enjoyed a night there and then we started at 6 am with hair and makeup. The apartment was part of a complex and business so we were very lucky that we were able to use a lot of the premises and shoot where we wanted so we had a great mix of backdrops and locations which is so important when shooting and creating the feel of the collection.
I had our awesome A-team on the day and we had so much fun shooting with this collection adding a video to promote with the launch. A huge day as we then had to pack everything down but I was so happy with shoot and the team and for all our hard work and vision paying off.
What do you want women to feel when they wear your garments?
I want women to feel beautiful, free and wild, as our clothing is about making you feel magical at all times without spending a fortune and for you to treasure for many years to come. Each collection we always do what I Call our One of a Kind pieces and this collection we have our Bohemian Rhapsody Blouse and Dress that will make you feel like the true bohemian goddess that you are and to step back in time to the 70’s.
To view our Wilde Love collection and to stay up-to-date with our latest additions, you can check it out here
Watch our Campaign Video here
With Love, House of S K Y E xx